Overview
Brand guidelines are the rulebook that keeps everything consistent as your business grows. They document every visual and verbal element of your identity, with clear instructions on usage, spacing, colour and application.
We create guidelines that are genuinely useful. Our documents are structured for the people who actually use them: marketing coordinators, sign writers, printers, web developers and the person updating the company LinkedIn page.
Depending on your needs, we can deliver a concise one page reference or a comprehensive multi page document with detailed use cases for every platform, product and system your brand touches.
What We Deliver
Mini Brand GuidelinesA concise one page brand reference covering logo usage, colour codes, font selections and basic rules. Perfect for smaller teams, contractor briefings or quick reference when a full document is not required.
Comprehensive Brand GuidelinesMulti page guidelines document with complete use cases for each of your platforms, products or systems. Includes visual identity, verbal identity, correct and incorrect usage examples, and application across all key touchpoints.
Logo Usage RulesCorrect and incorrect application examples with clear space, minimum size and background requirements. We show exactly what to do and what not to do.
Colour & Typography SpecsFull colour specifications across all formats: hex, RGB, CMYK and Pantone. Typography hierarchy, spacing and layout principles documented for consistency.
Application ExamplesReal world examples of the brand applied across key touchpoints. Digital, print, signage, vehicle, uniform and environment so your team can see exactly how it should look.
Related Projects
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